US EditionAI and Deep Learning Poised to Reshape Media Planning: Assembly Global’s Art Binder – Beet.TV
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AI and Deep Learning Poised to Reshape Media Planning: Assembly Global’s Art Binder – Beet.TV
MIAMI – Artificial intelligence and deep learning are unlocking a new era of precision in media planning, eliminating guesswork and enabling advertisers to tailor strategies with data-driven accuracy, said Art Binder, director of programmatic at Stagwell’s Assembly Global. Speaking during a recent industry discussion, Binder said the traditional challenge for media professionals — especially when entering unfamiliar client industries — has been …
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