S4 Capital trades billable hours for outputs as AI redraws agency economics

S4 Capital trades billable hours for outputs as AI redraws agency economics

AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend. To be fair, this shift isn’t new. Marketers have spent years trying to stay efficient amid sticky inflation, higher i…

AI's economics redrawing suggests higher demand for lower-cost outputs, resulting in less billable hours for S4 Capital

The ad business is being revolutionized by AI, and S4 Capital is also altering its pricing strategy.The firm's compensation model is being altered...

AI Helps Ad Measurement, But CMOs Remain Unclear On ROI | Radio & Television Business Report

“While AI tools, in particular, bring new speed and scale to measurement, advertisers still lack a complete framework for understanding advertising return on investment.” That’s the assessment from WARC Managing Editor of Research and Analytics Paul Stringer, as the marketing and advertising research firm releases a report exploring the latest emerging trends in media and creative measurement. Please Login to view this premium content. (Not a me…

AI accelerates advertising measurement, but advertisers still lack a complete view of ROI - Lanka Business News

The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement 8 May 2025 – As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments,…

AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

Mumbai: WARC, the global authority on marketing effectiveness, has released its latest report, The Future of Measurement 2025, offering a deep dive into emerging trends set to redefine how marketers evaluate media and creative effectiveness. Part of WARC’s Evolution of Marketing program, the report focuses on three key areas reshaping the measurement landscape: increased adoption of marketing experiments, growing recognition of price measurement…

Report: AI accelerates ad measurement, but ROI view still lacking

As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]