Afternoon Brief: Annual Global Wine Tourism Report 2025

Global Wine Tourism Report: International Research Collaboration to Deliver Key Insights to the Sector - Great Wine Capitals

Wine tourism has seen significant growth over the past decade, emerging as a profitable and dynamic branch of the global wine industry. As a driver of sustainable development, it also plays a key role in diversifying rural economies, creating jobs, and bringing tangible benefits to local communities. It fosters the preservation of cultural and natural heritage, while promoting more responsible and inclusive tourism models. However, despite its r…

Afternoon Brief: Annual Global Wine Tourism Report 2025

Annual Global Wine Tourism Report 2025 “Our common goal is to provide valuable findings directly to wineries and tourism organizations through an annual report. This year’s survey focuses on innovation and emerging trends that have fundamentally reshaped the wine tourism landscape recently...”