2026 marked the third year of NAB Show‘s Creator Lab, its dedicated space and programming track for digital content creators. And this was Creator Lab’s most attended year yet: 1,025 creators took part, a 138% jump from the Lab’s 2025 attendance. Robin Raskin, founder of Virtual Events Group (which collaborated with NAB Show to develop the Creator Lab), says that jump is a sign that “overall, NAB Show’s positioning with storytelling works and is…
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