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Travis Kelce Launches New American Eagle Fashion Collaboration

American Eagle partners with NFL star Travis Kelce for new apparel line amid efforts to reverse a 27% stock decline this year, targeting recovery after prior campaign controversy.

Summary by Capital Journal
The new clothing line is an extension of Kelce's 2019 brand.

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Following the rumor about Sydney Sweeney and American Eagle Outfitters, the company branded Travis Kelce as its new face.AE x Tru Kolors, Kelce's brand, launched a collaboration with the jeans manufacturer that includes T-shirts and sweatshirts with the Kansas City Chiefs star label, as well as sports and dress pants. American Eagle's stock rose up to 6.1 percent on New York's stock day on Wednesday. The action accumulated a 27 percent drop in t…

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Travis Kelce just announced his first collaboration with American Eagle, here's all the details!

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psucollegian.com broke the news in on Wednesday, August 27, 2025.
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