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After Nudging: The Rise and Fall of a Behavioral Economics Fad
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After Nudging: The Rise and Fall of a Behavioral Economics Fad
The zeal of the convert can be a terrifying force to behold. An acolyte convinced of their own prior heresy will often be a more thorough inquisitor than the native-born believer. This dynamic may help explain why It’s on You by Nick Chater and George Loewenstein is so shrill and devoid of self-awareness. Having been leading researchers in behavioral psychology and economics who sought to manipulate individuals into ostensibly healthier and smar…
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