After GameStop (GME) Embraces Bitcoin (BTC), Strive’s Matt Cole Turns HIs Eye to Intuit (INTU)
11 Articles
11 Articles


Strive Escalates Bitcoin Blitz, Targets $165 Billion Intuit
Strive Asset Management’s latest push to persuade major corporations to allocate portions of their balance sheet to Bitcoin has landed at the doorstep of Intuit, the $165 billion fintech firm behind TurboTax, Mailchimp, and other prominent software solutions. The effort follows Strive’s earlier success with GameStop, the video game retailer that agreed to add BTC on its balance sheet after months of private engagement. Strive Ramps Up Bitcoin Bl…
Strive Pressures Intuit to Buy Bitcoin, Cites AI Disruption Risk
Strive Asset Management is calling on financial software provider Intuit to adopt Bitcoin as part of its corporate strategy. In a letter sent on April 14, Strive CEO Matt Cole encouraged Intuit CEO Sasan Goodarzi to consider Bitcoin as a financial safeguard in response to the fast-moving pace of artificial intelligence. Cole pointed out that Intuit’s main offerings, including TurboTax and QuickBooks, are at risk of being replaced by emerging AI …

Strive targets Intuit for Bitcoin buys after orange-pilling GameStop
Fresh from successfully convincing game retailer GameStop to add Bitcoin to its balance sheet, Strive Asset Management CEO Matt Cole has now set his sights on fintech firm Intuit to do the same.Cole said in an April 14 open letter to Intuit CEO Sasan Goodarzi that Intuit’s growth is admirable, but Bitcoin (BTC) is the best way to ensure the company’s long-term success and hedge against any potential disruption caused by artificial intelligence.I…
After GameStop Bitcoin Victory, Strive's Cole Takes Aim at Intuit's Cryptocurrency Policies
Matt Cole, CEO of Strive Asset Management, has called on financial software developer Intuit to change its "censorship policies" and "anti-bitcoin bias" in an open letter dated April 14. The letter was addressed to Intuit CEO Sasan Goodarzi and board Chair Susan Nora Johnson.Cole's concerns stem from a recent incident where Intuit's Mailchimp email platform disabled the account of the University of Southern California's Trojan Bitcoin Club for m…
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