After 37 years, Panasonic will no longer be a sponsor of the Olympic Games

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The Japanese electronics multinational Panasonic decided to close its sponsorship agreement with the International Olympic Committee (IOC) at the end of this year. With this, a 37-year partnership will come to an end, since the brand signed with the entity for the first time in 1987, before the 1988 Seoul Games. In an official statement, Panasonic stated that it “'continuously reviews how sponsorship should evolve with broader management conside…

Globo

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The decision is due to the fact that the Japanese electronics group is moving away from television sets

Business AM

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Key takeaways Panasonic, a leading Japanese electronics company, has ended its 37-year sponsorship of the Olympic Games. The company’s decision to end the partnership follows the completion of the Paris Games in 2024. Partnership history and technological advancements Panasonic’s involvement in the Olympic Games began in 1987 […]