Grassroots First as AFL Aims to Expand in India

The AFL’s Next Big Bet: India, Not China

Chastened by the lack of grassroots support in China, the Australian Football League (AFL) is working from the bottom up to break into the lucrative Indian market. The league’s Indian strategy, announced on Friday at the Melbourne Cricket Ground (MCG), has no provision for an exhibition game or match for premiership points. It differs sharply from China, when regular season games were played in Shanghai before COVID-19 shut down the experiment. …

Grassroots first as AFL aims to expand in India

AFL chief executive Andrew Dillon says there are no immediate plans for games in India, as part of the league's bid to build a presence in that country.

The AFL wants 100,000 players in India. Here's the plan - The Indian Sun

T he AFL has unveiled a long-term strategy to grow Australian Rules Football in India, with the goal of reaching more than 100,000 registered participants over the coming years. The announcement was made during Prime Minister Anthony Albanese and Indian Prime Minister Narendra Modi’s visit to the Melbourne Cricket Ground today. The plan marks the AFL’s biggest investment yet in India, now its fastest-growing international market. It follows AFL …

AFL unveils long-term strategy for Australian Rules Football in India

The AFL has today unveiled a long-term strategy to grow Australian Rules Football in India, with an ambition to increase participation in India to more than 100,000 registered participants over the coming years