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AFL leading Tiktok sports engagement according to Omnicom report
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AFL leading Tiktok sports engagement according to Omnicom report
Tikkok and Omnicom Media released research indicating that Tiktok is changing how Australians engage with sports content. The platform is reportedly generating billions of views and reshaping sports fandom into a daily activity rather than a scheduled event. The announcement: Sport in Australia is no longer confined to just the game. According to new research from TikTok and Omnicom Media, sport has become an always-on, community-driven conversa…
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