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Adwanted Group accelerates digital shift with acquisition of Teeps - The Media Leader
Summary
Adwanted Group, parent of The Media Leader, has announced its 10th acquisition with Teeps, a specialist in digital audience activation. The move follows the integration of MediaSpecs in December 2024. It marks another step forward in the digital transformation of Adwanted, which was historically rooted in traditional media such as TV, radio, OOH and print. Founded in 2016, Teeps has established itself as a leading player in audience activation o…
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A few weeks after the integration of MediaSpecs in Brussels in December 2024, Adwanted Group (owner of The Media Leader) took a new step by announcing its tenth acquisition with Teeps, a company specializing in the activation of digital audiences. This acquisition marks a step forward in the digital transformation of the group, historically rooted in traditional media such as television, radio, display and the press. Founded in 2016, Teeps has e…