Advertising Tax: 13 Professional Organizations Protest Against the Government's Plan, Warn of Serious Consequences

Világgazdaság

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The reduction of the advertising tax may not only affect the operations of the directly affected businesses, but may also have an impact on the Hungarian economy as a whole.

Index

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The industry is protesting against the advertising tax, demanding a public impact study from the Tisza government - The Hungarian Advertising Association is also concerned about global tech giants.

Heti Világgazdaság

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The advertising association points out that advertising drives the consumption necessary for growth, and that decreasing advertising activity due to the extra burden would thus have a restraining effect. Nor do they see it assured that the special tax would apply to global tech giants that dominate a significant part of the domestic market - but without it, the competitiveness of Hungarian companies would deteriorate.

Media1

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The Hungarian Advertising Association and 12 other professional organizations are protesting against the planned 3.75 percent reduction in the advertising tax for 2027. In their statement sent to Media1, they warn that the measure could adversely affect not only domestic media companies, but also the entire Hungarian economy. The organizations are demanding a detailed impact assessment from the government and questioning whether global technolog…

24 HU

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According to the Hungarian Advertising Association, the reduction of the advertising tax could jeopardize the competitiveness of the domestic media market. The organization is asking the government to publish a detailed economic impact assessment. The post The domestic media market could pay the price of the advertising tax instead of global tech companies – advertising association first appeared on 24.hu.