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Effectivity of K-drama to Filipino viewers - Annyeong Oppa

Summary by Annyeong Oppa
Written by: _shekiivgc Crash Landing on You? Our Beloved Summer? Moon Lovers: Scarlet Hearts Ryeo?...
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Annyeong OppaAnnyeong Oppa

Effectivity of K-drama to Filipino viewers - Annyeong Oppa

Written by: _shekiivgc Crash Landing on You? Our Beloved Summer? Moon Lovers: Scarlet Hearts Ryeo?...

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Revista Merca2.0Revista Merca2.0

Advertising in the K-dramas, an effective strategy

The Squid Game is one of the most viewed series in Netflix’s history globally. Between 2015 and 2020, Netflix invested $700 million in Korean films and series. Netflix data shows that the K-Content has reached more than 60 percent of the platform’s subscribers. It is undeniable that the K-dramas have not only managed to captivate millions of people around the world with their romantic stories, impeccable production and visual aesthetics, but hav…

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Revista Merca2.0 broke the news in on Monday, May 5, 2025.
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