Advertising: Does it really work?

As proof of the government's media purchasing strategy, FPÖ Secretary-General and media spokesman NAbg. Christian Hafenecker evaluates the insane increase in advertising costs that Schwarz-Grün made in the super election year 2024: According to media transparency data of KommAustria, costs increased by a total of 65 percent compared to 2023. Hafenecker warns of an elimination of press freedom by "a pang grip of the system parties: Mainstream med…

Is advertising as influential as we want to believe? Do TV spots really act on our unconscious to push us to buy? Do advertisers have the super-power to feel the trends to come, or even to even feel the...