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Adults spend £8.6bn on childhood favourites in Britain's nostalgia boom
Novuna said 54% of UK adults still buy nostalgic items, with younger shoppers leading spending on LEGO, Pokémon and retro gaming.
- Research from Novuna Personal Finance found that 54 per cent of UK adults spend money on nostalgic toys, games, and collectables, with the market worth an estimated £8.6 billion annually.
- Almost a quarter of buyers say purchases evoke happy childhood memories, while 22 per cent use them to relax and escape daily pressures; spending is driven by emotional connections rather than collecting alone.
- Among 25 to 34-year-olds, enthusiasts spend an average of £259 on Pokémon cards and games and £297 on retro gaming, while 77 per cent of those aged 18 to 44 continue buying childhood-linked products.
- Half of those celebrating Christmas plan to spend an average of £158 on nostalgic gifts for themselves, with Grand Theft Auto VI topping wish lists for 20 per cent of respondents and LEGO for 19 per cent.
- Theresa Lindsay, Chief Marketing Officer at Novuna Finance, said: "We might be older, but we haven't lost our love for the things we grew up with." Additionally, 40 per cent of adults plan to purchase LEGO products as gifts.
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48 Articles
48 Articles
Northampton Chronicle & Echo+47 Reposted by 47 other sources
Adults spend £8.6bn on childhood favourites in Britain's nostalgia boom
More than half of UK adults still spend money on the games, toys and collectables they loved growing up, with LEGO, Pokémon and retro gaming among the biggest beneficiaries, according to new research.
·Northampton, United Kingdom
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Total News Sources48
Leaning Left3Leaning Right0Center42Last UpdatedBias Distribution93% Center
Bias Distribution
- 93% of the sources are Center
93% Center
C 93%
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