Adtomica named Tinder’s AoR for brand partnerships in India

Adtomica named Tinder’s AoR for brand partnerships in India

New Delhi: Independent creative agency Adtomica has been named the Agency on Record (AOR) for Tinder’s brand partnerships in India. The appointment follows the 2025 “Move On” campaign, a collaboration with Blinkit that drew attention for its emotional tone and cultural relevance. The campaign invited people across India to symbolically part with mementos from past relationships, including items like love letters and T-shirts, offering a gesture …

Adtomica named Agency on Record for Tinder’s brand partnerships in India

Mumbai: Independent creative agency Adtomica has been officially appointed as the Agency on Record (AOR) for Tinder’s brand partnerships in India, cementing a collaboration that gained widespread acclaim with the success of the emotionally charged “Move On” campaign earlier this year. The Move On campaign, which made waves across digital and physical platforms, invited people to let go of mementos from past relationships — from handwritten lette…