US EditionAdobe Might've Just Solved One of Generative AI's Biggest Legal Risks
Adobe AI Foundry lets enterprises create custom generative AI models using their own branding to produce text, images, video, and 3D content, with over 25 billion assets created on Firefly.
- On Monday, Adobe launched Adobe AI Foundry to help enterprises build custom generative AI models trained on their branding and intellectual property.
- Customer demand led Adobe to create Foundry after enterprise customers requested deeper customization, while marketers expect content demand to grow 71% by 2027.
- Built on Firefly, the new Foundry models use deep tuning and continuous pre-training to fine-tune Firefly with customer intellectual property via the Firefly Services API.
- Two early customers, Home Depot and Walt Disney Imagineering, signed up; Adobe says usage-based pricing may cost more for AI delivering quantity and quality responsibly.
- Since Firefly's 2023 release, enterprises have created more than 25 billion assets, and Adobe positions Foundry as a commercially safe alternative for brands and advertising campaigns.
13 Articles
13 Articles
Adobe just built an industrial-grade AI weapon for the world’s biggest brands
Hannah Elsakr says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI engine: They wanted more, and they wanted better. “They told us they actually needed models that understood all their products, all their brands, their creative direction,” says Elsakr, Adobe’s vice president of GenAI new business ventures. “They ha…
Adobe Foundry wants to rebuild Firefly for your brand — not just tweak it
Hoping to attract more enterprise teams to its ecosystem, Adobe launched a new model customization service called Adobe AI Foundry, which would create bespoke versions of its flagship AI model, Firefly.Adobe AI Foundry will work with enterprise customers to rearchitect and retrain Firefly models specific to the client. AI Foundry version models are different from custom Firefly models in that Foundry models understand multiple concepts compared …
Adobe Stock Sinks to Yearly Low as AI Questions Mount – New “AI Foundry” Launch Adds Fuel to Debate
Adobe’s logo displayed on a smartphone. The software publisher’s stock is near 52-week lows despite new AI initiatives. (Image credit: TechStock²) Stock Performance Adobe shares have drifted lower for much of 2025. In 2024 the stock peaked around $555 ts2.tech, but as of mid-October 2025 it hovered near $330 ts2.tech. That marked a fresh 52-week low (~$329) for ADBE. In the past week (Oct. 15–21) the stock has recovered a bit, closing around $35…
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