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Admit It, You Didn't Know: The Idea for Bamba Nougat Started with a Request From an IDF Soldier

Summary by Israel Hayom
Behind some of the most Israeli products - there is a particularly surprising story • In 2008, Osem decided to turn to the public and offer ideas for new flavors • What started as a limited edition became one of the most beloved snacks in the country
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Israel Hayom broke the news in on Friday, May 23, 2025.
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