US EditionAdidas Reports Hit From US Tariffs
GERMANY, JUL 30 – Adidas faces $231 million in tariff-driven costs in H2 2025, with Vietnam and Indonesia sourcing accounting for 46% of products, affecting profitability and inventory levels.
- Adidas experienced a financial impact in the tens of millions of euros during the second quarter due to U.S. tariffs, leading to a decline in its share price on Wednesday.
- The tariffs followed recent U.S. trade deals imposing 20% and 19% levies on goods from Vietnam and Indonesia, key sourcing countries for Adidas.
- Adidas posted a 2% year-on-year revenue rise to 5.95 billion euros and a 58% increase in operating profit to 546 million euros in the quarter.
- CEO Bjørn Gulden acknowledged uncertainty about how tariffs might affect customer buying behavior if they lead to significant inflation, while highlighting that these tariffs could increase costs by as much as 200 million euros this year.
- Despite elevated uncertainty from tariffs and macroeconomic risks, Adidas maintained its full-year guidance and expects currency-neutral sales growth in the high-single digits.
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69 Articles
adidas May Hike Prices as US Tariff Costs Increase by $230 Million USD
Summary adidas may have to raise its prices in the US, as tariffs will increase the company’s costs by 200 million EUR ($230 million USD). CEO Bjørn Gulden stated that the company will review its current product lineup to decide with SKUs could be priced higher. adidas on Wednesday stated that it may have to raise its prices in the United States, as a result of US tariffs increasing costs by 200 million EUR ($230 million USD). In a call with an…
Adidas Misses Revenue Estimates, May Increase US Prices
Adidas, Europe’s largest sportswear manufacturer, announced on July 30 that second-quarter sales fell short of expectations. The company said its business had been impacted by U.S. tariffs and may raise prices in the market. Adidas reported net sales of 5.95 billion euros ($6.49 billion) for the second quarter, a year-over-year increase of 2.2 percent, but well below the consensus estimate of 6.15 billion euros ($7.2 billion). Adidas CEO Bjørn G…
The German sportswear giant estimates that the new tariffs will cost it 200 million euros.
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