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Adidas Revives the Trionda and Creates Samba Tennis that Lights Everyone Up
Summary by Revista Merca2.0
1 Articles
1 Articles
Adidas has just opened the way to the 2026 World Cup with an activation that comes out of the mold and confirms how the sneaker culture, storytelling and hype have become pillars of modern sports marketing. The brand launched an unprecedented version of its iconic Samba, literally built with authentic pieces of the official tournament ball: the adidas Trionda. Less than a year from the World Cup, adidas understood that attention is not earned by…
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