US EditionAdidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
- Adidas will supply kits to the Mercedes F1 team in a multi-year partnership, marking a new era after Lewis Hamilton's departure.
- Puma was the previous partner of the Mercedes team, which finished fourth in Hamilton's last season.
- The partnership will include apparel, footwear, and accessories, with a launch planned before the season starts on March 16.
- Mercedes Principal Toto Wolff stated, 'Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team.
30 Articles
30 Articles
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
The Mercedes Formula One team has signed a multi-year partnership with German sportswear brand Adidas starting with the 2025 season. Mercedes, long rumored to be in discussions with Adidas, has now officially announced the collaboration. Adidas will replace Puma, which has been Mercedes' supplier in Formula One since 2012. Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. T…
Adidas has just joined a F1 team for the first time, as these next few years he will be the merchandise supplier of the Mercedes team, who previously worked with Puma.Mercedes finished his contract with Puma after the departure of seven-time F1 champion Lewis Hamilton and now, the German sports brand, Adidas, will be in charge of dressing Mercedes.Since last year news had been given that Adidas would enter the motor sport to partner with Mercede…
T-shirts, polo shirts, jackets and more: The sporting goods manufacturer is now equipping the Mercedes team. And according to SZ information, from 2026 also the new Audi racing team.
In a press release, Adidas announces its historic entry into the world of Formula 1 in 2025 by partnering with the Mercedes team.
Coverage Details
Bias Distribution
- 63% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
