Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years

GQ

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Can Adidas and Mercedes Make the First Hot Formula 1 Gear?

The German sportswear giant announced a major new partnership with the eight-time champions.

The Express Tribune

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Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years

The Mercedes Formula One team has signed a multi-year partnership with German sportswear brand Adidas starting with the 2025 season. Mercedes, long rumored to be in discussions with Adidas, has now officially announced the collaboration. Adidas will replace Puma, which has been Mercedes' supplier in Formula One since 2012. Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. T…

Sueddeutsche Zeitung

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T-shirts, polo shirts, jackets and more: The sporting goods manufacturer is now equipping the Mercedes team. And according to SZ information, from 2026 also the new Audi racing team.

Le Figaro

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In a press release, Adidas announces its historic entry into the world of Formula 1 in 2025 by partnering with the Mercedes team.

ESPN

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Mercedes partner with Adidas in post-Hamilton era

Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

The Hindu

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Adidas replaces Puma as Mercedes F1 partner post-Hamilton

Puma previously partnered the once-dominant team, who finished fourth overall in seven-times world champion Hamilton’s last season before he moved to Ferrari.