adidas Consortium Launches Anniversary Pop-Up in Paris
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The Trefoil Returns: adidas Launches London Originals Collection at Tennis' Iconic Stage
In a move as smooth as a Roger Federer backhand, adidas has unveiled The London Originals Collection—a 36-piece ensemble that reintroduces the iconic adidas Trefoil to the hallowed lawns of one of tennis’ most storied stages. It’s the first time in three decades the Trefoil has graced this particular patch of grass, and it’s doing so with all the poise of Stan Smith in his prime. Drawing from the rich traditions of the world’s oldest tennis tour…
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