Adidas CEO Praises Local Strategy as Sales Reach Record High

Adidas CEO praises local strategy as sales reach record high

Efforts in China and the U.S. are gaining attention as the activewear brand leans into local trends and sports.

Adidas Revenues Jump 12% in Q3

The German sportswear giant reported record earnings, but flagged tariff hits on US growth.

Adidas Confirms Record-Breaking Q3, Even as North American Sales Lag

The Adidas Q3 2025 earnings are in: Adidas raises guidance, forecasts 9 percent sales rise in 2025 after record third-quarter revenues.

Adidas raises 2025 profit forecast after record quarterly sales

Adidas has lifted its full-year profit forecast after posting record quarterly revenues, driven by strong growth in footwear and apparel. The sportswear brand reported a 12% increase in sales to €6.6bn (£5.82bn) for the third quarter, marking its highest quarterly revenue on record.  Operating profit for the 2025 financial year is now expected to reach around €2bn (£1.76bn), up from previous guidance of between €1.7bn (£1.50bn) and €1.8bn (£1.59…

Adidas hits record sales as U.S. weakness persists without Yeezy

Adidas posted a mixed third quarter, with group sales in North America down 5% as the company adjusts to life after Yeezy and navigates higher U.S. tariffs. Global revenue rose 3% to a record €6.63 billion ($7.73 billion), CEO Bjorn Gulden said. The company ended its partnership with the rapper Ye in 2022 and sold the final Yeezy pairs at the end of 2024, a break that initially dragged results and produced a full-year loss in 2023. Excluding Yee…