Channel 4 Enhances BVoD Ads with Adform

Adform enhances programmatic access to Channel 4 BVOD inventory

Advertisers will enjoy greater transparency, control, and measurable outcomes across Channel 4’s inventory via Adform’s media buying platform.  It follows a new agreement with the PSB that significantly enhances programmatic access to Channel 4’s premium Broadcaster Video On Demand (BVOD) inventory. Channel 4 was reacting to increased demand by advertisers for accountable reporting and flexibility to optimise omnichannel performance. William Jon…

Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters. The partnership significantly enhances programmatic access to Channel 4’s premium [...] The post Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory appeared first on ExchangeWire.com.

Channel 4 partners with Adform on BVoD inventory

Channel 4 has entered into a partnership with Adform to enhance programmatic access to its Broadcaster Video on Demand (BVoD) inventory. The deal gives Channel 4 streamlined access to its premium digital video content, including the ability to transact via Private Marketplaces (PMPs) and Programmatic Guaranteed (PG) deals to activate BVoD campaigns. The broadcaster’s decision to partner with Adform’s fully integrated advertising platform enables…

Channel 4 enhances BVoD ads with Adform

Adform, the media buying platform, has announced a partnership with Channel 4 to enhance programmatic access to Channel 4’s Broadcaster Video On Demand (BVoD) inventory. This empowers advertisers to deliver high-quality, data-driven video campaigns with greater transparency and control. As advertisers increasingly require accountable reporting and flexibility to optimise omnichannel performance, Channel 4 says it […]