A group of advertisers, called the Global Alliance for Responsible Media (GARM), have “discontinued” activities, Business Insider reports, citing an email sent to members. The group said it had limited money, and was focused on fighting the antitrust lawsuit filed against it by X. 

wikipedia

KIFI

Idaho Falls

Bonneville County

Idaho

United States

Elon Musk’s X just sued a nonprofit advertising group out of existence

A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022.

Ad Fontes Media

All Sides

Media Bias/Fact Check

Associated Press News

Independent Media

World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues

A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022

abc News

The Walt Disney Company

A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.

Warner Bros. Discovery

Atlanta

Fulton County

Georgia

Global Alliance for Responsible Media closed this Thursday (8), a few days after being sued by Musk's social network, which alleged a “massive boycott of advertisers”

Aliança Global para Mídia Responsável foi encerrada nesta quinta-feira (8), poucos dias após ter sido processada pela rede social de Musk que alegou “boicote massivo de anunciantes”

Aliança Global de publicidade é dissolvida após Elon Musk entrar com ação judicial

Globo

Roberto Irineu Marinho

Brazil

Global Advertising Alliance is disbanded after Elon Musk files a lawsuit

By Ramishah Maruf and Clare Duffy, CNN New York (CNN) — A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform. “GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances,” the group said…

News-Press & Gazette Company

KRDO

Colorado Springs

El Paso County

Colorado

The left-leaning advertising cabal accused of conspiring to suppress conservative outlets is shutting down – just days after Elon Musk’s X slapped it with a federal antitrust lawsuit.

New York Post

Murdoch family

New York

Shadowy ad cabal GARM shuts down after Elon Musk’s X files antitrust suit over censorship

The World Federation of Advertisers said it's suspending operations of its Global Alliance for Responsible Media after Elon Musk's X filed an antitrust lawsuit.

CNBC

Roberts family

Advertising group suspends brand safety unit after Elon Musk's antitrust lawsuit

KVIA

Panama City

Bay County

Florida

The Global Alliance for Responsible Media (GARM) has suspended its operations following an antitrust lawsuit filed by Elon Musk's X, with GARM and the World Federation of Advertisers planning to challenge the allegations in court.

Benzinga

Elon Musk-led X's Latest Lawsuit Forces Global Alliance For Responsible Media To Suspend Operations: Report

Ad group sued by Elon Musk reportedly disbands

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