US EditionAd group sued by Elon Musk reportedly disbands
- The World Federation of Advertisers is discontinuing activities under the Global Alliance for Responsible Media after a lawsuit from Elon Musk's X.
- On August 8, WFA informed members of GARM's discontinuation, as reported by Business Insider.
- Business Insider cited an internal email confirming the suspension of GARM’s initiatives focused on brand safety.
37 Articles
37 Articles
Advertising Group Dissolves Following Conservative Pushback - American Faith
The Global Alliance for Responsible Media (GARM), an advertising entity, announced that it has disbanded following lawsuits alleging it censored conservative voices. Rumble and X both filed lawsuits against the coalition. Elon Musk’s lawsuit against GARM argued that it colluded with advertising groups to “withhold billions of dollars in advertising revenue” from conservative sources. According to Rumble’s lawsuit, GARM and “co-conspirators colle…
Associated Press News
World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues
A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022.
The advertising initiative GARM is dissolving, citing the costs of the dispute with Elon Musk. Musk has accused the initiative of violating antitrust law with an advertising boycott.
The multi-billionaire accuses him of illegally boycotting his social network X, causing billions of dollars in lost advertising revenue. This group immediately announced its dissolution, for financial reasons.
SUCCESS! Anti-Conservative Ad Group GARM Quickly Suspends Activity After Elon Musk Lawsuit
On Tuesday, Elon Musk’s X filed an antitrust lawsuit, which was filed in Texas federal court, seeking trebled compensatory damages and injunctive relief, against a left-leaning advertising cartel and several member companies.
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