Ad group sued by Elon Musk reportedly disbands

Global Alliance for Responsible Media Shuts Down After Elon Musk’s X Lawsuit Against Advertisers

The alliance had been one of the defendants in Musk's lawsuit.

World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues

A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022.

The advertising initiative GARM is dissolving, citing the costs of the dispute with Elon Musk. Musk has accused the initiative of violating antitrust law with an advertising boycott.

The multi-billionaire accuses him of illegally boycotting his social network X, causing billions of dollars in lost advertising revenue. This group immediately announced its dissolution, for financial reasons.

SUCCESS! Anti-Conservative Ad Group GARM Quickly Suspends Activity After Elon Musk Lawsuit

On Tuesday, Elon Musk’s X filed an antitrust lawsuit, which was filed in Texas federal court, seeking trebled compensatory damages and injunctive relief, against a left-leaning advertising cartel and several member companies.

Ad Group Shuts Down After Being Sued by Elon Musk’s Company

A group of advertisers is shutting down due to a lawsuit from Elon Musk’s X Corp. “Today we announce that GARM will discontinue its activities,” the World Federation of Advertisers said on Aug. 9. The federation runs the Global Alliance for Responsible Media (GARM), which includes major corporations such as Mastercard and Unilever. It said it has allowed advertisers to avoid having their ads run next to illegal or harmful content. X in a suit on…