US EditionBig ad Agencies Settle Us Ftc Probe Into Alleged Boycott over Political Content
The FTC said the agencies used trade groups to set a shared brand-safety floor that limited ad buying choices and reduced competition.
- WPP and Publicis Groupe agreed to Federal Trade Commission orders settling allegations they unlawfully coordinated brand safety standards across the digital advertising market, with proposed orders pending judicial approval.
- Through the World Federation of Advertisers and the American Association of Advertising Agencies, the agencies allegedly established common standards using a shared "brand safety floor" to restrict advertising on platforms deemed to carry "misinformation."
- FTC Chairman Andrew Ferguson argued the conduct "distorted the marketplace of ideas" by discriminating against viewpoints; the regulator's complaint alleges the arrangement reduced competition in ad-buying services.
- Among platforms referenced is Twitter, which lost advertisers after Elon Musk acquired it in 2022; Websites judged below the threshold risked becoming ineligible for advertising revenue.
- This case lands amid heightened Political scrutiny over whether brand safety efforts unfairly affected conservative publishers and platforms; Omnicom and Interpublic face similar FTC orders.
29 Articles
29 Articles
Big win for independent news sites: FTC cracks down on ad agency collusion for longtime discrimination * WorldNetDaily * by Bob Unruh
Source link FTC Chairman Andrew Ferguson For multiple years, since not long after Barack Obama insisted he was “fundamentally” remaking America away from the democratic republic it has been for centuries, ad agencies have colluded to deliberately target for harm a number of independent online news sources. They made unsubstantiated claims of “misinformation,” “malinformation,” “disinformation” and
InsideNoVA.com
FTC takes action against ad giants for avoiding certain sites
WASHINGTON - The Federal Trade Commission and eight states have sued three of the country’s largest advertising agencies for allegedly conspiring not to buy advertisements on websites and social media platforms that promote disfavored political viewpoints.
WPP, Publicis and dentsu settle FTC collusion case
WPP, Publicis Groupe and dentsu have agreed to proposed orders from the US Federal Trade Commission (FTC) to settle allegations they unlawfully coordinated brand safety standards across the digital advertising market. The FTC said the agency groups, alongside competitors Omnicom and Interpublic, used industry trade bodies to create a shared “brand safety floor” aimed at restricting advertising on platforms and publishers deemed to carry “misinfo…
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