US EditionTarget was one of the most outspoken supporters of DEI. It’s changed its tune
- Target was a strong supporter of diversity and inclusion initiatives after George Floyd's murder in 2020, pledging to increase its Black workforce by 20% and spend over $2 billion with Black-owned businesses by 2025.
- Recently, Target announced it would end its pledge to increase its Black workforce and its executive racial equity committee, shifting to a new strategy called 'Belonging at the Bullseye.'
- Target's change in approach is in response to political and social pressures, including backlash from right-wing activists and a decline in quarterly sales after Pride Month in 2023.
- The NAACP is discussing Target's diversity plans, while some LGBTQ supporters express disappointment, stating that Target's actions contradict its previous commitments to inclusion and equity.
17 Articles
17 Articles
Column: South suburban business advocates warn targeting of DEI will hurt small businesses and the economy
Minority and women business owners and organizations say the Trump administration’s focus on eliminating diversity, equity and inclusion programs will damage the economy, deliver a blow to minority communities and reveal a major lack of understanding about the major benefits of the programs. Attacks on DEI programs will make it more difficult to overcome barriers that these businesses continue to face in accessing government and private sector c…
Target was one of the most outspoken supporters of DEI. It’s changed its tune
Target was one of corporate America’s most forceful supporters of diversity and inclusion initiatives and vowed to support Black Americans in the aftermath of George Floyd’s murder by police in Target’s home city of Minneapolis in 2020. But less than five years later, Target has dialed back its high-profile DEI program.
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