Value-Aligned Messages Increased COVID-19 Vaccination Intentions, Study Finds

Oregon study finds values-based messages move vaccine-hesitant adults

Vaccine-hesitant adults were more likely to consider getting a COVID-19 vaccine when public health messages acknowledged distrust of government and affirmed values such as personal liberty, according to a new study.

Value-based messaging increases openness to vaccination in vaccine-hesitant adults

Vaccine-hesitant adults were more likely to consider getting a COVID-19 vaccine when public health messages acknowledged distrust of government and affirmed values such as personal liberty, a new study found.

Value-aligned messages increased COVID-19 vaccination intentions, study finds

Vaccine-hesitant adults were more likely to consider getting a COVID-19 vaccine when public health messages acknowledged distrust of government and affirmed values such as personal liberty, a new study found.

Acknowledging Distrust and Liberty Made Vaccine Messages Land, Study Shows

Oregon State University researchers found that COVID-19 vaccination messages acknowledging distrust of government or affirming personal liberty significantly increased vaccination intentions among hesitant adults.