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Future of Marketing Briefing: Accenture’s Whalar Bet: Own the Room when Creator Marketing Gets Complicated

The deal adds a New York-based creator agency with more than $600 million in campaigns and a three-year partnership on creator marketing.

Summary by Digiday
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

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Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

·New York, United States
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marketingdive.commarketingdive.com
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Accenture acquires Whalar agency to gain creator economy advantage

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

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consulting.usconsulting.us

Accenture acquires creator agency Whalar

Accenture has agreed to acquire Whalar, a New York-based creator and social agency, from Whalar Group. The transaction, for which financial terms were not disclosed, will add the Whalar team to Song, Accenture’s digital marketing arm.

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consulting.us broke the news on Wednesday, June 10, 2026.
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