Published • loading... • Updated
ACC looks to corporate sponsorships as a way to boost the bottom line of league revenue
The league has doubled corporate sponsorships to nine and added a new revenue chief as it seeks incremental dollars from TV and brand deals.
- On Wednesday, Atlantic Coast Conference Commissioner Jim Phillips announced the league will crack $900 million in total revenue for the 2025-26 season, unveiling a new sponsorship deal with AI cybersecurity firm ReliaQuest at the ACC Kickoff in Charlotte.
- Facing a persistent revenue gap behind the Big Ten and Southeastern Conference, Phillips has prioritized corporate sponsorships to supplement media rights payouts and postseason earnings as core revenue engines.
- The ACC has doubled its corporate sponsorship list to nine in the past five years, adding brands including Apple, Dr Pepper, Gatorade, and Allstate to strengthen its portfolio.
- Chief Revenue Officer Anthony Macri, hired last September as the league's first in this role, is monetizing underleveraged assets like arena signage and jersey patches for incremental annual revenue.
- SponsorUnited reported Power Four schools generated about $1 billion in corporate sponsorship revenue last season, with Big 12 schools averaging $11.2 million, underscoring competitive pressure on the ACC.
Insights by Ground AI
24 Articles
24 Articles
ACC looks to corporate sponsorships as a way to boost league revenue
CHARLOTTE, N.C. — Jim Phillips has spent his five-plus-year tenure as Atlantic Coast Conference commissioner trying to generate more revenue for a league facing financial pressures even with yearly record hauls.
·Decatur, United States
Read Full Article
Associated Press News+17 Reposted by 17 other sources
ACC looks to corporate sponsorships as a way to boost the bottom line of league revenue
Atlantic Coast Conference Commissioner Jim Phillips looks at corporate sponsorships as a way for his league's schools to boost their bottom lines.
·New York, United States
Read Full Article
ACC looks to boost revenue with corporate sponsorships
Atlantic Coast Conference Commissioner Jim Phillips looks at corporate sponsorships as a way for his league's schools to boost their bottom lines. In an interview with The Associated Press, Phillips said at least some of the ACC's financial gains in…
Coverage Details
Total News Sources24
Leaning Left5Leaning Right2Center17Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
L 21%
C 71%
Factuality
To view factuality data please Upgrade to Premium
