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AB testing: Learnings from Meta

Summary by Product-Led Alliance | Product-Led Growth
From launching entirely new products to fine-tuning the smallest UI changes, AB testing is the go-to tool for making data-informed decisions at companies big and small.  But when it comes to Meta, with billions of users worldwide relying on our platforms to connect, communicate, and run their businesses, the scale & complexity of AB testing takes a whole different dimension.In this article, I'll share my own experiences working on AB testing at …
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Product-Led Alliance | Product-Led Growth broke the news in on Thursday, April 24, 2025.
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