AB testing: Learnings from Meta
1 Articles
1 Articles
AB testing: Learnings from Meta
From launching entirely new products to fine-tuning the smallest UI changes, AB testing is the go-to tool for making data-informed decisions at companies big and small. But when it comes to Meta, with billions of users worldwide relying on our platforms to connect, communicate, and run their businesses, the scale & complexity of AB testing takes a whole different dimension.In this article, I'll share my own experiences working on AB testing at …
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