Budweiser Ties up with ICC in AB InBev's First Cricket Outing with a 2-Year Sponsorship Contract
12 Articles
12 Articles
International Cricket Council signs AB InBev as global sponsor
The International Cricket Council (ICC) has partnered with AB InBev, the world's largest brewer, for a multi-year sponsorship deal starting in 2026. Budweiser 0.0 will lead the activation in India, with other AB InBev brands engaging fans globally. This collaboration aims to enhance fan experiences and create celebratory moments for cricket enthusiasts of legal drinking age.
ICC signs global partnership with AB InBev for 2026–27 events
New Delhi: The International Cricket Council (ICC) has named AB InBev as the Official Beer Partner for all major ICC tournaments from 2026 to 2027, marking a multi-year global association across men’s and women’s events. The partnership will be led in India by Budweiser 0.0, the brand’s no-alcohol variant, while other AB InBev labels will activate in Europe and Africa. The deal aims to create more “moments of cheers, choice and celebration” for…
AB InBev inks multi-year global partnership with the ICC
The International Cricket Council (ICC) has announced a major global partnership with AB InBev, naming the world’s largest brewer as the Official Beer Partner across all major ICC tournaments from 2026 to 2027. The agreement will be activated primarily through Budweiser 0.0 in India, with other AB InBev brands set to lead engagement initiatives in Europe and Africa. The brewer said the partnership aims to promote responsible enjoyment through lo…
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