Budweiser Ties up with ICC in AB InBev's First Cricket Outing with a 2-Year Sponsorship Contract

Budweiser ties up with ICC in AB InBev's first cricket outing with a 2-year sponsorship contract

Budweiser will be the official sponsor for ICC's tournaments for the next two years. This is the first association with cricket for the world's largest beer maker.

International Cricket Council signs AB InBev as global sponsor

The International Cricket Council (ICC) has partnered with AB InBev, the world's largest brewer, for a multi-year sponsorship deal starting in 2026. Budweiser 0.0 will lead the activation in India, with other AB InBev brands engaging fans globally. This collaboration aims to enhance fan experiences and create celebratory moments for cricket enthusiasts of legal drinking age.

ICC signs global partnership with AB InBev for 2026–27 events

New Delhi: The International Cricket Council (ICC) has named AB InBev as the Official Beer Partner for all major ICC tournaments from 2026 to 2027, marking a multi-year global association across men’s and women’s events.  The partnership will be led in India by Budweiser 0.0, the brand’s no-alcohol variant, while other AB InBev labels will activate in Europe and Africa. The deal aims to create more “moments of cheers, choice and celebration” for…

AB InBev inks multi-year global partnership with the ICC

The International Cricket Council (ICC) has announced a major global partnership with AB InBev, naming the world’s largest brewer as the Official Beer Partner across all major ICC tournaments from 2026 to 2027. The agreement will be activated primarily through Budweiser 0.0 in India, with other AB InBev brands set to lead engagement initiatives in Europe and Africa. The brewer said the partnership aims to promote responsible enjoyment through lo…

AB InBev named ICC’s official beer partner

The International Cricket Council (ICC) governing body has announced a new “landmark” partnership with global alcoholic beverage group AB InBev.

AB InBev becomes official partner for ICC tournaments: Details here

The International Cricket Council (ICC) has partnered with world-leading brewer AB InBev, making it the official beer partner for all major ICC tournaments from 2026.