In this age of AI, we often hear that "handcrafted" and "authenticity" are being rediscovered and valued in the fashion world. However, it's difficult to create truly appealing clothing with "those" alone. Johnstons of Elgin, a Scottish knitwear brand founded in 1797, handles everything from textiles to garments in-house, while also valuing the solid skills of its craftsmen and its staff, and flexibly incorporating the latest technologies. After…
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In this age of AI, we often hear that "handcrafted" and "authenticity" are being rediscovered and valued in the fashion world. However, it's difficult to create truly appealing clothing with "those" alone. Johnstons of Elgin, a Scottish knitwear brand founded in 1797, handles everything from textiles to garments in-house, while also valuing the solid skills of its craftsmen and its staff, and flexibly incorporating the latest technologies. After…