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Shein Returns to Profit, Europe Sales Down 14%

  • Shein reported a return to profitability in the second quarter, posting $2.40 billion in net income and $11.08 billion in sales compared to a $99 million loss in the prior quarter.
  • An increase in total orders fulfilled supported a more than 20% sequential jump in net revenue, though the Iran conflict continued to impact operations in the Middle East.
  • Europe sales decreased by nearly 14% to $3,770 million, reflecting weaker volumes as the company anticipated the European Union imposing fees on low-value e-commerce parcels.
  • Since the Sept 1 debut in Hong Kong, Shein shares have dropped 27.3% from the offer price, as investors fret about growth and European Union regulatory risks.
  • These second-quarter results represent the first financial report for The Singapore-headquartered retailer as a public company, underscoring its initial public offering milestone.
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The fast fashion giant Shein, who has been listed for just a month, saw his title unscrew on Tuesday at the Hong Kong Stock Exchange after the publication on the eve of morose financial results undermined by regulatory tightening, especially in Europe.

·Montreal, Canada
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El Economista broke the news in Mexico City, Mexico on Monday, September 28, 2026.
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