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A third of marketplace sellers buy fashion items to sell after just a few wears

The study of 2,000 adults found 37% now factor resale value into fashion purchases, as 21% have skipped items with little resale potential.

  • A new Post Office study of 2,000 adults conducted by OnePoll revealed a growing 'buy to resell' trend, with 37 per cent of consumers considering an item's future resale value before making a purchase.
  • Turning unwanted goods into cash motivates 47 per cent of sellers, while 44 per cent resell to free up wardrobe space and 40 per cent cite environmental benefits as driving factors.
  • Shoppers increasingly plan purchases around future resale potential, with 36 per cent buying items for specific occasions like wedding outfits, of which 50 per cent intend to sell afterwards.
  • Candice Ohandjanian, mails and parcels director at Post Office, said "Fashion is increasingly moving away from a" buy-wear-discard mindset, as the company partners with multiple carriers to simplify decluttering.
  • Stylist Bay Garnett noted a significant cultural shift in second-hand fashion, as 23 per cent of consumers are now more likely to purchase items for resale than five years ago.
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Northampton Chronicle & EchoNorthampton Chronicle & Echo
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A third of marketplace sellers buy fashion items to sell after just a few wears

More than a third of shoppers now factor in an item's second-hand potential before making a purchase.

·Northampton, United Kingdom
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The Scotsman broke the news in Edinburgh, United Kingdom on Tuesday, October 13, 2026.
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