A Softer Pour: Inside the Rise of China’s Domestic Whiskies

A Softer Pour: Inside the Rise of China’s Domestic Whiskies

Chengdu - For a long time, alcohol in China has primarily served as a social lubricant, a tool for banquets, business dealings, and collective gatherings, where formality, etiquette, and drinking prowess took center stage. In recent years, however, that logic has begun to loosen, not through dramatic disruption, but through a series of quiet, cumulative changes. One of the clearest signals is the rising popularity of the Whisky Highball. In bars…