US EditionA Revolution in Marketing. Eu Law Changes the Rules of the Game.
Summary by Business Insider (Poland)
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June 28, 2025, was a date that forever changed the face of marketing in Poland, as well as throughout the European Union. On that day, the Act on Ensuring Accessibility in Products and Services came into force. For marketers, this means a fundamental revision of their strategies, processes, and customer communication tools. What must they do, how can they support their companies? Magdalena Murzyn from WSB Merito University in Wrocław answers the…
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