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A Public Message About Private Label
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A Public Message About Private Label
Got this email the other via Willamette Week, and as I get ready to head to Bentonville, Arkansas, where I’ll be facilitating a session at the Private Label Manufacturers Association (PLMA) Annual Meeting & Leadership Conference, I thought it was a great way for a retailer to communicate about its own-label products and focus: KC’s View: I like the way that this is not just about product, but rather connects to New Seasons’ broader value propos…
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