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AI's Ties to Major Labels Deepen as Suno Strikes Licensing Deal with BMG

The new limits aim to curb mass exporting and fraud while Suno adds watermarking, fingerprinting and legal enforcement powers.

  • On Wednesday, August 12, 2026, AI music platform Suno announced a licensing partnership with BMG Rights Management and revealed plans to cap song downloads for free and paid subscribers starting September 3.
  • The licensing deal settles prior claims regarding Suno's training data and establishes a framework where artists must opt in to future uses, following a 2025 settlement with Warner Music Group.
  • Starting September 3, Pro subscribers will be capped at 20 monthly downloads, Premier users at 60, and free users at seven lifetime downloads, a shift designed to curb mass-exporting of AI-generated content.
  • To combat streaming fraud, Suno plans to adopt audio watermarking and fingerprinting technology in the coming weeks, addressing industry criticism that previously labeled the platform a "fraud-fodder factory."
  • While Suno develops new industry-backed models set to launch soon, it remains embroiled in ongoing copyright lawsuits with Universal Music Group and Sony Music alleging unauthorized training on massive music catalogues.
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Suno is the head of AI music, but has to answer to court for using protected songs. Now the start-up announces a licensing deal with Bertelsmann's music division – and new rules.

·Frankfurt, Germany
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Music Business Worldwide broke the news on Tuesday, August 11, 2026.
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