A once wary Hollywood slowly warms to AI

A once wary Hollywood slowly warms to AI | ABS-CBN Entertainment

Once wary of artificial intelligence, Hollywood is now striking up partnerships with AI start-ups and weaving the technology into productions more and more open

A once wary Hollywood slowly warms to AI

"Everybody is still wrapping their head around it," said Mike Mosallam, COO of production company Shadowbox Studios, in an interview with Variety as recently 2025. Rattled by the technology, Hollywood initially went on the defensive. Studios worried about their intellectual property being misused, and actors feared becoming little more than raw material for AI systems -- and made it a central plank of their strike action in 2023. Those who did …

'We're leveraging GenAI': A once wary Hollywood slowly warms to AI