“The New Retail Strategy: Think Like a Brand, Act Like a Publisher” - RetailDetail EU

“The new retail strategy: think like a brand, act like a publisher” - RetailDetail EU

Those who want to survive today must be more than a retailer. You need to think like a brand, trade like a retailer, and act like a publisher. Sounds complicated? Don’t worry, I’ll explain it to you step by step. Think like a brand: more than selling The retail world has been turned upside down. Classic models are no longer sufficient in a market where customers expect more than just a good price or fast delivery. So how can it be done better? I…

A new model: Think like a brand, act like a retailer, publish like a media house

To survive, retailers must blend emotional branding, agile retail ops, and media-led storytelling across all channels.