A new Beatles attraction is coming to Liverpool as interest in the Fab Four surges
The new attraction will use immersive technology and original artefacts, while ticket sales will help fund emerging Liverpool artists, officials said.
- On Tuesday, Apple Corps unveiled plans for a 100,000-square-foot Beatles attraction in Liverpool opening in 2028, alongside a 'Yellow Submarine'-themed viewing experience atop the 400-foot St. John's Beacon.
- Apple Corps will take over the existing Beatles Story from Albert Dock in 2027, relocating it to the former St. John's Market site in a partnership with Liverpool City Council and the Liverpool City Region Combined Authority.
- The venue will feature 'immersive technology, original artifacts and spectacular reconstructed sets,' including the Cavern Club and Abbey Road Studios, incorporating props from Sam Mendes' upcoming 'The Beatles: A Four-Film Cinematic Event,' releasing in April 2028.
- Every ticket sold will support the Apple Corps Liverpool Trust, a charitable initiative for emerging local artists. Sir Paul McCartney said, 'It's part of who I am,' while Ringo Starr affirmed, 'Liverpool was, and still is, Music City.'
- Apple Corps CEO Tom Greene compared the destination to 'Graceland or Dollywood,' aiming to rival major tourist attractions. However, Beatles expert Mike Jones at the University of Liverpool cautioned against the 'Disneyfication of Liverpool,' calling it both an opportunity and a risk.
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Liverpool is preparing a major new attraction dedicated to The Beatles. A significantly expanded version of The Beatles Story museum will open in the city centre of the birthplace of John Lennon, Paul McCartney, George Harrison and Ringo Starr in 2028. The project is linked to Apple Corps Ltd., the company founded by The Beatles in 1968 and which manages the band’s business interests and legacy. The new complex will be located on the site of the…
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ekriti"If we had been told in our early days that this would happen, we would never have believed it," said Paul McCartney.
The space opened in 1990 and, after moving into the hands of Apple Corps, will undergo a renovation that, in addition to changing its location, promises to "enlarge the history of the Beatles", according to Ringo Starr
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