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A matter of trust: unpacking Bendigo’s Better Big Bank campaign I Australian Rural & Regional News
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A matter of trust: unpacking Bendigo’s Better Big Bank campaign I Australian Rural & Regional News
Queenstown had the final word after Bendigo Bank closed its once profitable community bank and took away the ATM, leaving just a hole in the wall. Photo: The Regional Love it, hate it or don’t even understand it, Bendigo Bank’s multi-million dollar “Better Big Bank” marketing campaign has raised a lot of questions since its launch seven years ago, but as [2025 drew to a close it finally had] one hard fact to hang its hat on. A review of the “las…
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