90 Percent of Billboards May Disappear: Two Companies May Remain the Big Winners
4 Articles
4 Articles
The beneficiaries of the upcoming regulation could be a NER company and a foreign company, which previously made a good profit from the blue posters. Meanwhile, at least a thousand people could lose their jobs.
Two companies could be the biggest winners from the billboard ban, while for smaller advertising companies, the planned regulation will mean a serious market downturn.
Publimont, which earns the most from Fidesz campaigns, may be the biggest winner of the billboard ban - The advertising market may be completely reorganized due to the new regulation.
Publimont near Mészáros will benefit from the billboard ban, as will the French JCDecaux, but smaller companies may be forced out of the market.
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