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A hotel changed its name to the ‘Keep Go-Inn’ to inspire marathon runners

  • Premier Inn in Canary Wharf temporarily adopted the name 'Keep Go-Inn'.
  • This temporary change aimed to inspire London marathon runners navigating a challenging race section.
  • This creative initiative responded to a survey highlighting runner fatigue during the tough miles near the hotel.
  • A survey of 457 past runners found four in ten reported their pace dipped during the race.
  • The hotel sought to provide an extra boost, acknowledging crowd support's vital role for participants crossing the finish line.
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A hotel changed its name to the ‘Keep Go-Inn’ to inspire marathon runners

A hotel was renamed the ‘Keep Go-Inn’ to inspire thousands of London Marathon runners to maintain their pace at a tricky part of the course.

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Hull Daily Mail broke the news in Hull, United Kingdom on Monday, April 28, 2025.
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