US EditionA History of YETI and Its Impact on the Cooler Market
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A History of YETI and Its Impact on the Cooler Market
In 2006, brothers Roy and Ryan Seiders, avid outdoorsmen from Dripping Springs, Texas, founded YETI Coolers in their father’s garage. Raised in a family that valued outdoor adventures—hunting, fishing, and exploring, the Seiders were no strangers to entrepreneurial spirit. Their father, Roger Seiders, had transitioned from a high school industrial arts teacher to an entrepreneur by inventing a fishing rod sealant called Flex Coat, a business sti…
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