US EditionLA28 Unveils a Bold, Superbloom-Inspired Look for the Los Angeles Olympics
The floral-themed identity features 13 blooms and a Bird of Paradise palette, reflecting Los Angeles culture and landscape, unveiled more than two years ahead of the Games.
- On Monday, organizers of the Los Angeles Olympic and Paralympic Games unveiled a floral-themed visual identity reflecting the city’s landscape, neighborhoods and cultural character.
- The early rollout was timed to give partners and stakeholders extra lead time, as organizers framed the concept as a metaphor for years of preparation culminating in a short, high-profile global event.
- At its center, the identity features the 'Superbloom' motif, a reference to Southern California wildflower bursts, with a core graphic built around 13 individual blooms representing Los Angeles.
- Branding will appear across competition venues, fan areas and citywide installations, signage, digital platforms and broadcast presentations, designed for nearly century-old venues and new facilities.
- Los Angeles returns as an Olympic host for a third time and will host the Paralympics for the first time in 2028.
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40 Articles
Organizers of the Los Angeles 2028 Olympic and Paralympic Games have unveiled the event's official visual identity, which will revolve around flowers, such as the strelitzia, the city's official flower, and is intended to reflect the city's landscape, neighborhoods and cultural character.
The organizers of the Olympic Games have unveiled the official visual identity of LA 2028. The main motif of the logo is the so-called superflower, a rare flowering of wildflowers after rain.
Los Angeles Times
LOS ANGELES — The Los Angeles 2028 Olympic Games announced their official image, and it is an explosion of intense colors.
LA28 Unveils Visual Identity for 2028 Olympic, Paralympic Games
Organizers of the 2028 Olympic and Paralympic Games Monday unveiled the official visual identity for the Los Angeles Games, a design system inspired by Southern California’s natural superbloom phenomenon. The “Look of the Games,” as it is known, will guide the color palettes, graphics and branding used across venues, signage, digital platforms and other elements tied to the 2028 Games, according to LA28 officials. Organizers said the design draw…
Times of San Diego
StocktoniaLA28 unveils bold, superbloom-inspired look for the Los Angeles Olympics
LOS ANGELES — The 2028 Los Angeles Olympics has announced its official look, and it’s a blast of bold colors. The graphic patterns and color palettes will be used to identify everything from credentials to staff uniforms to signage to competition venues and the athletes village. The concept, announced Monday, is based on a California superbloom, a phenomenon that occurs every 10-15 years in the spring and results in a vibrant explosion of wildfl…
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