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A Dramatic Turnaround From "This Product Won't Sell": A Huge Hit Created by an Eraser Company: Asahi Shimbun

Summary by Asahi
When this reporter (59) was in elementary school, "supercar erasers" became incredibly popular. Half a century later, a small company in Yashio City, Saitama Prefecture, is enjoying popularity with its incredibly realistic miniature erasers. Upon visiting, I found...

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When this reporter (59) was in elementary school, "supercar erasers" became incredibly popular. Half a century later, a small company in Yashio City, Saitama Prefecture, is enjoying popularity with its incredibly realistic miniature erasers. Upon visiting, I found...

·Tokyo, Japan
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Asahi broke the news in Tokyo, Japan on Friday, June 5, 2026.
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