US EditionA closer look at the Nyla Perfume scam and the rise of unauthorised endorsement – Intelligent CXO
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Intelligent CXOA closer look at the Nyla Perfume scam and the rise of unauthorised endorsement – Intelligent CXO
Every few weeks, a new product is crowned the next viral obsession and is pushed relentlessly on social media and sold via TikTok Shop. One minute it’s Dubai chocolate, the next it’s a blue lip stain that won’t budge for days. Nyla Arabiyat Prestige, a gold-bottled fragrance by My Perfumes, a fragrance house based in Dubai, is the latest product to catch fire online. But it’s not just the scent that’s raising eyebrows — it’s how it’s being sold.…
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